Hope Fashion

Hope Fashion: A new label and a new way of shopping

The drape dress, HopeFoundation leggings, Hope | Boots, Ted & Muffy New label alert: This is Hope, a brand new fashion label based online and via social selling, rather like jewellery brand Stella & Dot (and Tupperware!). Founder Nayna McIntosh – who previously spent years working at George at Asda, Next and Marks & Spencer – founded Hope this year (it’s named after her mum) after spotting a gap in the market for ‘easy to pull on, comfortable clothes that make women feel fabulous.’ She wanted women to be able to buy in their own home – or that of a friend, over a cuppa or glass of wine, instantly ditching the need to trawl the shops or indeed sweat in a tiny cubicle whilst trying them on. Read More