A behind the scenes peek of my campaign with Watch Station International…

Image: WSI
Image: WSI

I took part in something pretty exciting a few months ago – and now I’m so excited to share some behind the scenes posts of my very first campaign! Yes really!

Watch Station International asked me to front their Christmas campaign – which they have called #imwishingfor.

And even though I shot this back in September (you might remember me featuring some shots on my Instagram) – the pictures only went out into their stores and concessions a couple of weeks ago.

This is how it looks in WSI stores around the country:


I mean, I don’t think Kendall Jenner has much to worry about right now, but that’s me up there and it is slightly surreal!

WSI have very kindly said, ‘It was a pleasure to work with Erica for our WSI #imwishingfor campaign. Her work as a Fashion Editor and blogger, her personal style and interest in accessories made her the perfect choice to front the campaign.’

It was shot by Dan Medhurst, who recently photographed Cara Delevingne and Kate Moss for the Burberry campaign. So no pressure whatsoever there then.

Brands stocked by WSI include Marc by Marc Jacobs, Michael Kors and Fossil – and it includes a whole array of accessories, including handbags and jewellery, as well as watches. I loved this gorgeous rose gold Marc by Marc Jacobs watch and this toggle bracelet by Michael Kors.

Being on shoots is very normal to me – having done it all of my career. However, being on the OTHER side of the camera on set is a completely different feeling!

But I have to thank the team for putting me at my ease, it was such a fun day shooting on location in the brilliant MC Motors in East London.

Here are some of the behind the scenes shots.






  • Comments ( 4 )

  • avatar
    Naomi Mdudu

    HUGE congrats darling! This is huge and you look flawless as always

    • avatar

      Thank you my angel xxx

  • avatar

    The photo is gorgeous!

    • avatar

      Thank you so much Catherine!! Slightly surreal! (And a lot of make up!) x

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