The time Superdrug set me a beauty swap challenge {SPONSORED}


When it comes to beauty products, I do – hands in the air – admit to being a total brand snob.

Over the years I have whittled down the lotions I like and the toiletries I rely on – with a few new additions every now and then to keep on top of the trends. I like having lovely potions in my bathroom – and I love the packaging and luxury associated with beautiful make-up.

With this in mind, Superdrug challenged me to trial their Switch & Save campaign – taking my branded favourites and replacing them with their own brand alternative.

It’s VERY brave stuff from Superdrug to go head-to-head with the beauty giants. But they are convinced that their own products can stand up to the scrutiny.

Their reasoning is that the average beauty lover could save over £150 per year by swapping to own brand – and being happy with the results.

In fact, Head of Own Brand at Superdrug David Cooke says, ‘we’re so confident that people will love our own brand, we’ve set up a money back guarantee. If a customer isn’t 100% happy with an own brand product they’ve tried, they can return it and get their money back.’

So. These are the brands I am currently using:

Suncare: Piz Buin Face Cream Sun Lotion SPF 30, £11.99

Skincare: Emma Hardie Moringa Balm cleanser, £38 | Bobbi Brown Hydrating Face Tonic toner, £21.50 | Bobbi Brown Extra Repair Eye Cream, £44 | Bobbi Brown Hydrating Gel Cream Moisturiser, £39

Bodycare: Cowshed Wild Cow Invigorating body lotion, £20

TOTAL COST: £174.49

And these are the own brand replacements I was sent by Superdrug:

Suncare: Solait Anti-Ageing Face Fluid SPF 30, £3.49 | Solait Moisturising Lip Protect Balm SPF 30, £2.99

Skincare: Naturally Radiant Brightening Hot Cloth Cleanser, £2.95 (not online) | Simply Pure Refreshing Toner for sensitive skin, £2.69 | B. Vitalised Eye Cream, £5.45 | B. Nourished Day Cream, £9.99

Bodycare: Vitamin E Skin Care Intense Moisture Cream, £2.99

TOTAL COST: £30.55


And here’s what I thought.


The fresh smell was the first thing I noticed about this cleanser – which will be down to the mixture of plant extracts, fruity little numbers like kiwi and mulberry, as well as cocoa butter to nourish.

One swoosh all over my wet face got rid of most make up, apart from a few mascara smears which came off properly once I used the hot cloth. My skin felt really clean, as well as slightly pink from the exfoliating cloth which I like – particularly at the end of the day.

I love my Emma Hardie Moringa Balm cleanser, but this is a definite keeper for month’s when I can’t afford it. A great product.


I splashed a few drops of the toner onto my hands and patted all over my face straight after cleansing and was pleasantly surprised. Despite the fact it’s fragrance free, I really liked the odour – is that even possible?! It does what it says on the tin and felt refreshing. It’s hypoallergenic too so great for people who have ultra sensitive skin.

I should say at this point that no own brand products from Superdrug are tested on animals.

The B. Vitalised Eye Cream is from their most recent range addition and is at a slightly higher price point to reflect the fact it’s clinically tested. The whole B. range has been created for women in their late 30’s (ahem) and 40’s and the aim is to help reduce visible effects of ageing. Count me in for that. I loved the consistency and used this once a day, which over a period of a month made a difference to the depth of my ‘laughter lines’*

*let’s just call them that.

And the B.Nourished Day Cream – despite being for women in their 50’s, 60’s and beyond (excuse ME, Superdrug!) – was a lovely rich lotion that had a slight scent. I have to be honest and say this was a little TOO much for day for me as it needed a lot of rubbing in to absorb, but I loved using it at night as I could really lather it on. For more mature, dryer skins – those for whom it is actually meant for – I would say, bulk buy.


The one area of my beauty regime I do usually scrimp is on body lotion. In fact, I have been buying Superdrug’s Vitamin E Argan Oil All Over Body Moisturiser every time I go in and spot one. I’ve reviewed it here before – and it’s currently buy one, get one half price. Not bad when you consider it’s £2.99 for 475ml.

Anyhoo. It was nice to try another intensive cream from that range and I loved this one. My only gripe is that I would consider it more of a face cream as this would probably only last a few days if you used it all over.


Previously I had never considered buying separate ‘face’ creams with my holiday sun lotion – but now I couldn’t be without it. Particularly in this easy to transport 50ml size – chuck it in your bag and you need never worry about lines and wrinkles again. Well, maybe.

Apart from a slightly washing-up liquid smell – I’m being honest – the consistency of this cream was perfect. It was neither too thick nor too greasy and left a nice dewy look on application. And I’ve actually used the lip protection balm as an everyday lipsalve.

What’s the verdict then? Has this experiment turned me into an own-brand champion? My husband certainly hopes it has.

I have been left more than pleasantly surprised. The B. ranges are worth checking out for everyone over the age of thirty and starting to take a serious interest in their skin regime. And I’ll be returning for more of the Hot Cloth Cleanser fo’ sho.

Try doing the Switch & Save campaign for yourself – even for a month.

And if you need further reason for doing it, just think of all the shoes you could buy with the money you’ve saved.

  • Comments ( 1 )

  • avatar

    Brilliant Erica! Love Superdrug!!

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