To be honest, I’m always rather surprised that more people haven’t heard of online brand Finery.
But here they are, quietly producing some of the chicest – and relatively speaking, not that expensive – collections of the moment.
Founded at the beginning of the year by former Topshop and ASOS creative director Caron Downie, they’re great at prints, putting a modern spin on something classic like a white tee or a striped top and the shoes are GREAT.
Finery are doing the same kind of job as Whistles, but not quite so eye-wateringly expensive. They’re a bit cooler than Reiss (although I am currently OBSESSED with these Reiss shoes) and they’re for the Cos shopper who wants something a bit prettier.
In short, they’re nailing that ‘I-think-I’m-getting-too-old-for-Topshop’ market – ie, anyone older than 30.
If you haven’t already, check them out here – and here are five reasons why you should shop there.
1: THEY HAVE THE PERFECT WEDDING GUEST DRESSES
2: THEY HAVE A REALLY COOL, DESIGNER-LOOK SHOE RANGE
3: THEY ARE ALL OVER THE MINIMAL JUMPSUIT TREND
4: THEIR PLAIN WEAR-WITH-EVERYTHING TEES OFFER SOMETHING A LITTLE BIT EXTRA
5: THEY CAN DO PRINTS