MMM {mini} Say hello to H&M’s new All For Children collection *PLUS, WIN!*

I don’t think I will ever get over the fact that I missed out on the checkerboard playhouse from a previous collection by H&M All For Children – but I’m hoping this time I have enough advance warning for their new range.

All for Children is a unique collaboration between H&M and UNICEF who are working together to support some of the world’s poorest children.

So far, the All for Children programme has helped over one million children and their communities in India and Bangladesh, including playgroup learning and support to access education.

Campaign image for All My Children / H&M
Campaign image for All My Children / H&M

Launching online and in-store on October 30th, MMM has had a sneak peek of the woodland themed collection, including some brilliant bits for boys. How amazing are those metallic and grey foil joggers?

How great is this parka? £34.99 All For Children / H&M
How great is this parka? £34.99 All For Children / H&M

And here are MMM’s must-have buys for mini.

All clothes All for Children / H&M
All clothes All for Children / H&M



To celebrate  the launch, MMM has THREE H&M gift vouchers worth £50 each to spend on the collection (or in fact, anything else from their lovely new season range).

Enter by leaving a comment telling me what your favourite piece is from the selection above and how you would style it.

Competition closes FRIDAY 31ST OCTOBER and the three winners will be notified by email.

NB: I am on holiday half-term week so won’t physically be able to send them out any earlier, but at least it means you can start building up that wish list!



  • Comments ( 23 )

  • avatar

    Love the cape. Would probably go with the neutrals. Black leggings and some brown fur lined boots for my little girl.

  • avatar
    Sophie mars

    Great post & great collection! I love love love the poncho! It would look fav on Mia with her metallic hightops and pleather leggings. I’m pretty sure she would flap around widely like a feathered friend in it! Thanks for the continued fashion & mummying tips. Xx

  • avatar
    Chloe Samwell-Smith

    What an amazing heads up! Thank you. My favourite is the grey beetle sweater. Milla who is 7 in two weeks, would wear it with her black skinnies and silver high top trainers…she’s partial to a little black felt trilby which looks incredibly cute with her full fringe and long hair. Good old H&M, they really do come up trumps!

  • avatar

    It would have to be the awesome bug sweater for my little boy with his bottle green skinny jeans and (ill-advised but cool-looking) white hi-tops.

    Thank you!! xx

  • avatar
    Jen R

    What a fabulous collection, tricky to choose just one but my children love beetles so the sweatshirt would be a great choice with jeans and autumn boots.

    Thanks so much for your great column, love getting my alerts to a new feature xx

  • avatar
    Lucy Mitchell

    Oh lovely! I’d go for the beetle sweatshirt and put it on my four year old with his grey harems (Gray Label – v expensive but last at least two years so sort of worth the money. Or so I tell my husband.) and his little nike air max to add a bit of neon. And probably topped with a tasseled Polarn o Pyret striped woolly hat, if its cold. Now I want to style those foil joggers too – it is just SO nice to see nice stuff for boys.

  • avatar

    All of this collection is fab! My favourite is the owl poncho – both my daughters would love this! styled with grey jeggings & sparkly uggs!

  • avatar

    Hi, I love the patches and would use them to customise the back pockets my sons skinny jeans. I love the fact that H&M consistently come up with more interesting clothes for boys xoxo

  • avatar

    My favourite is definitely the chameleon bag, dressed down with some grey leggings, a denim shirt buttoned to the top and some metallic flats!

  • avatar
    Lucy @ littlekidstyle

    So hard to choose, there are so many bits I would love (for my children, but is it bad I want them too?!? Especially the owl cardigan….)

    I think I’m going to have to go for the chameleon bag though – I’d style it with a charcoal grey dress she has already got from H&M with an Aztec print at the hem, and fringing along the arms. Team that with some black tights and her metallic hi tops from m&s which will match perfectly! In fact, this very outfit –>

    Great post 🙂

  • avatar

    I am so happy to stumble upon your blog. I have been searching for the “all for children collection” with H&M for months 🙂 I am so obsessed with their costume for halloween every year and love so many pieces they put out. My favorite is the leopard print skirt, the chameleon purse and the beetle print sweater.

    Nice post

  • avatar

    My must have item is the owl cape!!!

    …Can’t wait to get my hands on it!

    I’ll style it with a cosy roll neck jumper dress, think patterened tights and tan fringe boots!!!

    The H&M All for Children collection is always such an exciting time!!!

  • avatar
    Rachel Gear

    It has to be the bug sweatshirt for my (almost) three year old little boy. I’d pair it with his chunky red cords for a pop of colour and some grey canvas pumps from Gap.

  • avatar

    It would have to be the Bug Sweatshirt for my little boy. And how would I style it? Grubby hands and muddy knees after an afternoon beetling about in the garden.

  • avatar

    Love the trousers with metallic embellishments!

  • avatar

    The parka is definitely a favourite! Would look great styled with some slim fit black jeans and a pair of tan dr martens!!

  • avatar

    My favorite piece is the owl cape! I’m in love with this one 🙂

  • avatar

    The bug sweatshirt, styled with H&m blue joggers (last season) and red high tops, with his Khaki puddle suit unzipped over the top for his garden adventures. 😉

  • avatar
    chelsea chandler

    I have my eye on the cape i would style it with my daughters american apparrel gold leggings , a grey oversized t shirt and her back chelsea boots. Always look forward to this collection coming out!! its a real treat.

  • avatar
    Claudia Hilton

    The owl cape is perfect ! I would put it on my little one with basically everything 🙂

  • avatar
    Emma G

    I love the grey bottoms with the metallic foil. My little girl is a bona ride tomboy, so these trousers would be ideal. Comfortable but with a point of difference. I’d style them with her converse, a cozy sweater , and her parka.

  • avatar

    That camelion bag might not be strictly my favourite item, but I know for a fact that it would be my 4 year old dream! She does like playing Rapunzel…a lot!

  • avatar
    Keri-Louise Gray

    Aww such a lovely cause, as well as a cute collection. I have spent time in India, and it really make you appreciate how lucky most of our children are.

    Great to see cool boys clothes too! I would love to dress my little boy Luca in the frightfully fantastic, bug patchwork trousers. I’d style them with a little black puffa coat for the winter, Sadly I don’t get to style his feet, as he is three and insists on only ever wearing wellies. If he would let me, I’d put a little pair of bright red Aigle ones on his feet to match the red ‘number one’ patch 😉 x

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