Independent retailer Black White Denim has launched its own line – a capsule collection of luxe basics. And since launching in January, the range has already become the company’s fastest selling range, beating T by Alexander Wang, Rag & Bone and Victoria, Victoria Beckham.
Created in England, the 21-piece collection is solely in – and the clue’s in the name here – black and white, with a few classic grey bits thrown in.
“The collection is designed with the woman’s body in mind,” said Black White Denim founder Jo Davies. “I have spent time getting under the skin of what my customers really want and expect from an essential basic piece. They are made from the highest quality cotton and modal fabric, meaning that the tees and leggings not only offer a softer and smoother feel to the skin, but are also colour fast and resistant to shrinkage. They act as the foundation blocks of every woman’s wardrobe and give women a base to style their looks from that will never let them down.”
Including longline vests, long-sleeve tops, T-shirts, v-necks, cardigans, leggings and trapeze shapes, prices start at £50 for a vest.
I’m really impressed by the quality of my wide strap black vest* which I wear either underneath a knit for warmth or as a layering basic, a LOT.
I also really appreciate the details they have included in each piece, from things like longer body length to allow for layering or even rucheing it up, higher v-necks so you don’t have to be too cleavagey and thicker material to ensure a smooth fit (no flab rolls here thanks). It also washes beautifully and is designed to be resistant to shrinkage – oh and colour runs, perfect for my house where *sometimes* my husband puts coloured and white things in together.
Yes OK, it’s not cheap, but BWD founder Jo has spent a long time trialling and testing the designs and materials (a lovely cotton-modal blend, btw) on real women and they’re designed to last.
Great basics with a really luxe appeal – double tick from me.
* FYI, I was sent a wide strap vest in black to trial for this post, but if I didn’t like it – I wouldn’t have been nice about it.