MMM: It’s Jeans for Genes Day on Friday

This Friday, everyone needs to wear a pair of jeans. It’s important, it’s Jeans for Genes day.

It actually started back in the early Nineties but is now one of the best known UK campaigns, raising money to change the world for children with all types of genetic disorders.

Millions of people across the UK make a donation to wear their jeans to work or school. The money they raise helps to fund valuable care and support that children and families need today – each year the charity needs to raise at least £2.5million.

Individually, genetic disorders are rare, but together they affect 1 in 25 children born in the UK – that’s more than 30,000 babies each year. That’s a lot. Their associated health problems mean that genetic disorders are the biggest cause of death of children aged 14 years and under.

It also personally affects one of my friends Sam, whose gorgeous girl Elvi (whose birthday it is today, happy birthday Elvi!) was born with Rhizomelic Chondrodysplasia Punctata – an incredibly rare genetic condition.

Sam is one of the most amazing women I know. As well Elvi, Sam has a son called Sonny, a full-on job and is a passionate supporter of other families affected by genetic conditions.

(She’s also BFF’s with Justin Fletcher, AKA Mr Tumble – but that’s another story).

The moral of this post is to please, please sign up for Jeans for Genes day – happening THIS FRIDAY.

They have collaborated on some really brilliant products, which will all benefit the charity:

And for some perfect jean inspiration this Friday, check out this pick of the best.

• genetic disorders

• jeans for genes

• sam carlisle