I have always been partial to Mamas & Papas but haven’t really been an active shopper there. I bought a cot and baby-change table when I was pregnant with Charlie (the cot has now been inherited by Lila, the changing table sold on eBay), plus a couple of presents along the way – but it’s not a place I pop to regularly. For a start, what happens when your little bundle of joy grows out of, erm, babygros?
Also, the problem has been (sshhhh), it’s way too expensive compared to other brands who really have nailed the kidswear market. Zara, Boots Mini Club and Boden are just three high street / online stores that all offer stylish, reasonably prices pieces for kids.
Anyway, their AW collection stopped me in my tracks and made me demand answers – yes, DEMAND. Because as well as their standard, cute, newborn collection was a whole other area that made me want to know what on earth had changed. You see, for AW M&P have launched a BRAND NEW collection for kids aged 2-6.
And it’s funny that I mentioned Boden earlier (well, not really, I wrote it), because M&P have only gone and hired Boden’s former Buying Director Richard Harris who has done great things, parents of the world. Plus, they have addressed that price issue.
It’s cool, quirky and well, dare I say it, a little ‘inspired’ by the bright, stylish gorgeousness seen in a lot of the Mini Boden prints and patterns. I loved it.
So MMM asked Mamas & Papas new design guru a few questions about the range.
*Read on for your chance to WIN!*
What was your inspiration/theme for the AW13 collections?
The collection is a lot more trend led than previous seasons. We’ve taken adult trends in print and colour and have entwined them into the collection but still kept it child-like and fun with playful circus themes, using funky animal graphics and embellishments. Offering great quality and value for customers was a key objective for the collection so we’ve launched a Mix & Match range which is wearable essentials in great colours. It offers everyday items, for example polo t-shirts, hoodies and jumper dresses, at a permanent 2 for 3 promotion.
What is your favourite item from the collection? My favourite item is a turquoise spotted dress with metallic embellishment from the Limited Edition range. It’s really cute and on-trend, and the zingy colours look great.
What was the reason behind the clothing collection?
For some time now we have had feedback from customers saying they would like us to extend our clothing ranges so their children can wear our designs for longer. We’ve simply taken their feedback on board and extended our Childrenswear collection so that they can have the same great design and high quality products we offer, for kids up to 6 years old. We’re ‘growing-up’ with our customers and their families with our great new KIDS 2-6 fashion collection and at accessible prices, we’re making our unique Mamas & Papas’ design affordable to all.
Do you design differently for an older children’s market?
The Childrenswear collection is designed with kids aged 2-6 in mind and includes some pieces we just wouldn’t design for younger children, for example gilets and tailored blazers. We can also experiment a bit more with pattern, fabric and print as we have an older age demographic to work with.
It’s not just the kids wear that has had a revamp, the blankets – which, to be fair were always a bit spesh – have been given a new look. Think Zara Kids meets Lucky Boy Sunday meets Ferm Living.
And MMM has SIX of these gorgeous blankets to give away:
I own one and it is amazing.
Just leave a comment to say why you think you should win. Winners will be notified at the beginning of July.