MMM: WOWMUM, the most useful APP you can download

New Apps are launched every day, with loads helping busy mums out in various ways – whether it’s a game to keep the kids amused in the car or an app to help mums lose the baby weight.

Now a free App has launched that really is designed to make life easier for mums on the go. Called WOWMUM, it instantly locates nearby baby and child friendly places sorted into three simple categories Eat, Play and Pamper. I mean, genius!

WOWMUM – the App

So whether you’re looking for baby changing facilities, buggy friendly eateries, indoor and outdoor play areas, toy shops or children’s hairdressers, WOWMUM can help. There’s even a ‘Nappy Changing Panic Button’ for, well, you know! I had an experience last weekend in the middle of a shopping trip which that would have VERY handy for…

Already over 12,000 WOWSpots have been located across the UK, it features a range of easy to use icons to allow you to search for things like highchair availability, children’s menus and bottle warming facilities. The other really clever thing is that if you discover a family friendly gem the App allows you to ‘add a WowSpot’, as well as share reviews and ratings.

What it does

With so many places on the App already, it seemed a good idea to ask WOWMUM to give MMM readers their Top Ten favourite kids clothes stores around the UK. And read on to download the app and be in with a chance to win a  £40 giftcard for one of their favourites, cool London kids boutique, Kidsen.

Kidsen, London
Kidsen, London

WOWMUM’s TOP TEN favourite children’s wear shops:

The Elves & the Shoemaker, 100 Bridge Street Wye, Kent

This shop has a great child/parent-friendly environment and is a compact shoe shop in Kent. The whole shop is geared towards making the experience a magical one for children, from the rainbow-carpeted shoe-fitting area to the words of the Brothers Grimm fairy tale written on the walls and an inviting looking play table. The shop offers school staples like Start-rite to more exciting European brands such as Angulus, Primigi, Ricosta and Garvalin.

Rosita Lollipop, Paynes Way, Hitchin

Rosita Lollipop is a great find for parents who love retro and vintage living. It is a lifestyle clothing and gift shop that specialises in 1940s, 50s, 60s, 70s and 80s reproduction vintage wear for guys and gals and children too! Its gift range has beautiful greeting cards, gorgeous children’s reproduction and contemporary designed toys and books. Everything will make your heart skip a beat… or two!

Bluebelle & Co. Trafalgar Street, Brighton

Bluebelle & Co is dedicated to selling unique and vintage inspired products and has a great collection of babywear, children’s clothing, toys and gifts, as well as fashion and homewares for mum. Its large retail space is great for buggies so it’s a pleasurable shopping experience for mum and child, you won’t leave empty handed.

Kidsen, 111 Chamberlayne Road, NW10 3NS

Award winning children’s store Kidsen offers a slice of Scandinavian life in the heart of Kensal Rise, west London. Founded in 2008, Kidsen is the UK’s first Scandinavian children’s store selling beautiful things for kids from some of Northern Europe’s most innovative and sought after brands. Promising a unique shopping experience, Kidsen meets every child’s needs from fashion and shoes to gifts, toys and interiors. Kidsen also stocks Mummy and Me ranges in shoes and clothes….prepare to shop!

Little World, Morningside Road, Edinburgh

This colourful and inviting boutique offers a great range of children’s clothing, footwear, outerwear, accessories plus nursery staples for new mums. It’s a great one stop shop for ages 0 to 8 years. Focusing on bright, fun and wearable clothes you can kit your kid out in brands like Joule, Timberland and Hatley.

Piccolo, New Kirk Road, Glasgow

Piccolo is a super stylish, family managed children’s designer boutique now in its 19th year of trading. It offers a wonderful selection of sought after clothes from birth to 12 years from casual wear to special occasions. Although the shop may be small the choice is vast Bourget, Catimini, Emile et Rose, Ben Sherman, Lily Gaufrette, Pampolina, Petit Bateau, Bobux and Country Kids Socks and tights and a vast range of Christening wear for boys and girls. And the best thing…car parking is free, what a treat!

Elias & Grace, 158 Regents Park Road, Primrose Hill London

Elias & Grace oozes genuine old world charm. This easily accessible Primrose Hill store is flooded with natural light that offsets its décor and merchandise perfectly. This luxury brand offers stylish parents access to the best in chic and unique international designer childrenwear from 0 – 10 years. Shop for brands such as Chloe, Marni, ACNE and Petit Bateau.

Angels & Urchins, 45 St Cuthberts Street, Bedford, MK40 3JG

In Bedford is an oasis of carefully selected European shoe brands (Buckle My Shoe, Ricosta, Garvalin) and expertise. The owner, Sam Price, offers children a toy box and a TV showing DVDs; parents are rewarded with a loyalty card offering 25 per cent off their sixth pair of shoes. Put your best foot forward to this little gem.

Ragamuffin, Arlesford, Southampton

Ragamuffin is a pretty shop selling a large range of clothes and accessories for babies and children. Its summer collection includes some beautiful summer dresses which are perfect for parties and occasion wear. It’s based in the picturesque market town of Alresford so it makes a great family day as there’s lots to see and od there including a steam railway.

Strawberry, Aigburth Road, Liverpool Strawberry is a designer boutique, which is often frequented by Coleen Rooney, Alex Gerrard and Nicola Carragher, which showcases leading leading children’s fashion brands. Unless you’re feeling flush you’ll probably find yourself window shopping rather than actual shopping! Enjoy great design and quality from Armani Junior, Ralph Lauren, Vivienne Westwood and Maharishi.


Along with Google Maps and Hailo, it’s probably the most useful App I’ve downloaded. Download the App here to be in with a chance to win £40 of Kidsen vouchers (one winner will be be contacted)

WOWMUM is available on iphone and Android, so find out more info here




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