MMM: Melijoe UK launch

This week I went to the UK launch of a French designer kidswear website, called Melijoe.

Set up five years ago by fashion forecaster and entrepreneur Nathalie Christen-Genty, the site now stocks 60 designers for children aged 0-16 but has only just come to the UK.

With brands such as Petit Bateau, Chloé, Missoni, Monnalisa and Little Marc Jacobs, the site is a must for mums who want the latest catwalk trends for their children.

In fact, the USP of Melijoe is that founder Nathalie buys for the catwalk-savvy parents out there who love the looks of the season and want them in kids sizes.

The Little Marc Jacobs dress I want in my size

So if you loved that mint studded Marc Jacobs trench on the catwalk, Melijoe will be selling it for your little Princess.

Young Versace, from runway to kids way (image: Melijoe.co.uk) — Young Versace, from runway to kids way
(image: Melijoe.co.uk)

Chloé pleated dress, on the catwalk and for the kids (Image: Melijoe) — Chloé pleated dress, on the catwalk and for the kids
(Image: Melijoe)

I met Nathalie, who is as gorgeously chic and petite as it is possible to be – plus, she is a mum of FOUR. Honestly, she looked about twenty years younger than me.