MMM: Modern Mum – Red Magazine’s Fashion & Creative Director Nicola Rose

Nicola Rose, 40, has been the Fashion & Creative Director of Red Magazine for the past twelve years.

As well as having her finger on the pulse of all things stylish, Nicola is also a busy Mum to six-year old daughter Riley.

Here Nicola talks to MMM about how she makes her wardrobe work, for work and for motherhood.

Nicola Rose, Fashion & Creative Director of Red Magazine and a Modern Mum


1: This is my desk at Red magazine. I am wearing a J crew skirt and a Crewcuts (J Crew kids) sweater that I got in NYC recently . It goes up to age 14 which is prob a small size 10 and you don’t pay any VAT !

2: My daughter Riley and I did a photo shoot for Red back in February . It was so strange to be in front of the camera rather than directing the shoot. We are both wearing Burberry Trenches  -which were amazing.

3: My Smythson notebooks are my luxury. My best friend bought me the green one for my birthday. I love a list and this book is full of them.

4: I have these Jimmy Choo sandals, I wear them with rolled up jeans and a Marni sweat top OR with a little black dress .

5: and 9:  I have pictures all over the office to inspire me for shoots as well as of my family as I travel so much I like to feel that they are always with me. The swipe in the middle is Sophia Coppola’s house, she is my girl style crush.

6: I love this Edon Choi dress. It’s an American label which you can now get online in UK.

7: This is the Red fashion cupboard looking pretty tidy! This is where all the samples go when we are planning a shoot.

8: Sandro is a fave store for me. I got this dress for my holiday this year . I bought the red Raybans in a mad dash before getting on the plane to the AW fashion shows in Milan  – I was on a mission for some Red sunnies!


1. How would you describe your style? Has it changed since becoming a mum?

I’d say I like a minimal, conceptual look. Pared-down, good quality but sometimes with a touch of sparkle. It hasn’t changed since becoming a mum. I didn’t buy maternity clothes, except at the end when I invested in a good pair of jeans from Blossom.

2. Where do you get your creative inspiration from? Is there anyone who inspires your look?

I love Marni, so the collections always inspire me. As far as celebs go, I love Tilda Swinton who I think is the most stylish person, always trying something new. 

3. Do you dress completely differently out of work?

Not really, although I am quite scruffy on weekends! I live in jeans, sweat tops, bits of Marni Edition (their cheaper line), I love Whistles and J. Crew.

4. Is there an item or accessory you could you not live without?

A good pair of stylish flats. I hate wearing heels. My Winter flats are Church’s studded brogues and for Summer a pair of Marni gemstone flats.

5. What says ‘cool mum’ to you? Is there an item or accessory you’d recommend that could instantly update a simple look?

A mum who feels comfortable and wears what they want to. You have to express yourself.

6. Is there any practical style advice you’d give women who don’t want to live in pyjamas or tracksuits after having a baby?

Don’t give up. Feel comfortable, but you don’t have to live in a tracksuit. Make an effort and you will feel better.

 7. What three things would you advise women to invest in?

Good jeans, a good bra and a great timeless jacket.

8: What three things should women buy as wardrobe must-haves?

A black tux jacket, a great pair of Falke wool tights and a pair of boyfriend jeans.

9: Where do you tend to shop for your daughter? Why?

H&M, I Love Gorgeous, Bonton in Paris, Crewcuts (J Crew’s kids line)

10.  Which three stores do you rate for well-priced kids basics?

Well H&M is great for everyday as she doesn’t have a school uniform. But Crewcuts is great as well as being individual – it’s not cheap though. Mothercare have a new range coming out which is great called Little Bird – a little bit retro with a Dandy Star / Bonton feel!


Flats or heels? Flats

Shoulder or across-the-body bag? Across-the-body bag

Leather jacket or parka? Parka

Blow dry or scruffy bun? Scruffy bun

Mr Tumble or Mr Bloom? Mr Tumble



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