MMM: Bubble London label love

Flat sandals on and large coffee in hand, this week I experienced my first kidswear trade show – Bubble London.

With 250 fashion exhibitors, there was a lot to see. So I stayed focused at all times and based what I was looking for on one specific criteria – if they weren’t meant for tiny folk, what would I wear?

Here are a few of the stand-out brands for me, all showcasing their SS13 collections:


Indikidual, winner of the stand-out stand at this year’s event
Indikidual tunic, leggings and neon necklace. I would so wear this.
Indikidual chevron romper and neon necklace

Indikidual is a unisex capsule collection for all kids aged 3 months to 7-years. They are all meant to mix and match in order to create individual looks. Designer and owner Syreeta Johnson also has a pop-up shop in Willesden Green where she also hosts craft workshops every Friday afternoon. I loved the denim smock tops with banana printed harem pants and the chevron striped romper suit, styled with neon necklaces.



Beau Loves stand with SS13 images and polka dot bibs
Beau Loves logo
Beau Loves SS12 images, clothes available now
Beau Loves SS12 collection, available now

Fashion designer – and mum to Beau – Faye Wilde founded Beau Loves in 2010. She has created a quirky range of gender-neutral clothes that are fun and practical. They are all designed and made in London – something she is very proud of. I loved the polka dot two-piece with moustache print and the gold metallic star print tees. One to watch.



Boys & Girls collection
Out to play grey marl sweatshirt, Boys & Girls

Like a kidswear version of Superdry, Boys & Girls say they’re more ‘parks & playgrounds than paddocks & ponies.’ All the bold, bright and cheerful clothes are made from Fairtrade cotton and available in sizes 0-10 years. Absolutely will be getting the Out To Play sweatshirt for Number One son. Loved it.



I Love Gorgeous SS13 collection
I Love Gorgeous neon pink rucksack SS13
Yellow lacy daisy dress, I Love Gorgeous SS12, available now
Apple sundress, I Love Gorgeous SS12, available now

These are basically my idea of dress perfection. Only problem is, they will never fit me. But at least I do now have a little girl to style up and the I Love Gorgeous frocks are a little bit spesh. Set up in 2006 by friends Lucy Enfield and Sophie Worthington, both mums with backgrounds in fashion. Now customers include Kate Moss and Claudia Schiffer and the brand launched their e-commerce site in 2009. Beautiful, beautiful things.

  • Comments ( 4 )

  • avatar
    flannery o’kafka

    Great selection! I’ll get to work with that Beau Loves collection later this Summer–it’s been great seeing the photos from Bubble.
    I love the Out To Play jumper but my son Hugo isn’t a fan, and so…we won’t be buying it, sigh. I would also wear the Indikidual dress/leggings combo!


    • avatar

      Thanks Andrea!

  • avatar

    Wow, I’m soooo happy of this selection since we are stocking 3 of those labels in the future 🙂 Indikidual and Beau LOves are great new and interesting brands.

    -Jenni from Lilla company

    • avatar

      They were all so great! Love the fact Beau Loves and Indikidual are gender neutral too – super cute!

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