Yeah THANKS. Just as I don’t need them anymore, three really STYLISH maternity brands have appeared on the scene.
Hatch, Koka Mama and Keungzai Maternity are three brand new, erm, kids on the block.
Instantly in love with Hatch, an American company who ship internationally. Their J Crew-esque styling on the web shots makes the whole brand look chic AND cool. Because, you know, you CAN be cool even though you’re pregnant – despite the ranges some shops stock declaring otherwise.
Only launched last year, Hatch was the brainchild of Ariane Goldman, who cottoned on to the fact there were a fair few style-savvy mums-to-be who didn’t want oversized checked shirts and tracksuit bottoms.
The range is expensive, but it’s a finely edited collection with each piece designed to be worn throughout and after pregnancy. Plus, if you wanted to splash out on one key piece to get you through the nine months, this could be the place.
Another brand worth checking out is the ONLY JUST LAUNCHED Koka Mama, a contemporary collection of maternity-wear that is paired back, minimal and very, very chic.
Set up this Spring by New Zealander Tamara Hema – Koka is the Maori word for mother – it is a collection designed to give a tailored stylish look while pregnant and breast-feeding. And, as Tamara says, it is made in luxurious fabrics ‘beyond jersey!’
Love the fact the minimal styling really does reflect the expensively fuss-free nature of the clothes.
Some of the brand’s pieces are really lovely and would be worth investing in to mix with cheaper high street pieces. I love the peg leg black trousers, which would have been really useful during my pregnancies.
Finally, Keungzai is the maternity brand of choice for actress Sienna Miller – who’s been spotted wearing several of their pieces.
Launched last year by Michelle Lee, who couldn’t find maternity clothes she wanted to wear while pregnant with her son in 2009 so created her own line.
She says the brand wants to ditch the notion that maternity wear is frumpy and short-lived. Most pieces have been designed for post-pregnancy and for breastfeeding.
It is a mix of own-brand alongside an edited collection of designer maternity and breastfeeding brands including Peaks of London, Hot Milk and Amoralia.
If you’re thinking about it, maybe you should.
LOOK! There are good clothes!