MMM: M&S launch new kidswear Summer collection

Marks & Spencer have just launched a brand new kid’s swim and beachwear collection – called ‘Seaside Memories.’

And in the words of their ads, this isn’t just ANY swimwear range. No. It has been designed by a University student.

Northumbria University Fashion Marketing student Alice North won the challenge set by the Brit store, to find a fresh new take on Summer kidswear.

And Alice’s concept was based on quintessential family seaside holidays – vintage Summers complete with bold stripes, spots and in classic red, white and blue.

Perfect, considering it has been launched just in time for the Jubilee.

Alice North’s collection ‘Seaside Memories’ will be available in 10 stores nationwide and online at www.marksandspencer.com

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• marks and spencer

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• university of northumbria