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For all commercial and PR enquiries please contact Katharine at La Coterie

You can get in touch with me here.



  • I am really happy to receive emails telling me about your product or work. The Edited covers fashion, style, lifestyle, home and children’s style.
  • I LOVE to post things that are new and have yet to be seen elsewhere or on other blogs. I am also a sucker for anything pretty.
  • If it fits with The Edited’s aesthetic and ethos, I occasionally work with selected brands on sponsored posts.
  •  I do not accept pre-written posts. If I haven’t written it, it doesn’t go on The Edited.
  • All commercial posts will be flagged up as such, in line with the ASA – this includes embedded links. If you don’t want me to disclose, please don’t ask me to link.
  • I receive a lot of emails from brands every day and honestly do try to reply to as many as possible. If you don’t hear back from me, please don’t take it personally. If I do decide to post about your idea submission, I will try to respond within three business days of receiving your email.
  • And I really appreciate all of your interest! I’m happy to receive ideas for product review, but I will only review if I genuinely love the product and want to tell my readers about it. I don’t review products very often, but will regularly direct readers towards things I have personally found and really like.



I am a fashion journalist and stylist with nearly two decades of experience as an editor on national newspapers and magazines.

Recent copywriting projects include Clarks, P&G and Superdrug.

Recent commercial collaborations include Boden, Marks & Spencer, Jigsaw, Wallis and TK Maxx.




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  1. Philip Kay / Jan 29 2014

    Dear Erica,

    My name is Philip and I’m one half of husband and wife team behind new brand, My Little Venture – interiors and accessories for little ones, based in London. Although my wife, Venture, is the artistic brains behind our business, I thought I would get in touch with you as we were wondering if you might like to do a feature about our little business, perhaps with a focus on our wallpaper collection?

    My Little Venture – was established in early 2013 and we have now built up our little collection of wallpapers, fabrics and accessories for children’s bedrooms and nurseries. Inspired by Venture’s childhood in France as well as her life here in London, all our products are based on hand drawn and hand painted designs which she has created herself and which are then digitally printed in Great Britain.

    Please come and have a look at our website. We can send you room shots and other pictures as well.

    I look forward to hearing from you.

    Many thanks,


  2. Rebecca Hopkins / Mar 10 2014

    Hi Erica, my name is Rebecca and I co-own a company with my good friend Louise. Myself and Louise met through work over 15 years ago. We were lucky enough to have a whirlwind trip to Marrakesh, whilst walking the souks we remembered what it was like to shop child free! And under the Moroccan stars (with a glass of vino) Mint Tea Boutique was born.
    So the idea was that we bring our boutique shop to people’s homes. Ladies to get a group of friends together, share a bottle of wine, catch up (without the kids) and shop……we’ve always sold home accessories, jewellery and gifts but now we’ve entered into the wonderful world of clothes.
    We really hope you like what you see on our website…..we’d love to tell you more about our business and what are plans are for the future (which includes more clothes).
    As mums we too know what it’s like to work with the kids around…….we had our longest ever skype meeting whilst potty training our youngest!
    I really look forward to hearing from you.
    Thanks for reading

  3. Julie / Nov 23 2014

    Where is the long dark green coat from that you posted on Pinterest outside the Heineken bar- love the coat and the shoes and would love to buy?!

    • Erica / Nov 23 2014

      Hi Julie, I’m so sorry I don’t know – I didn’t upload the image. But Reiss have a similar coat and Kurt Geiger have similar boots! Hope that helps x

  4. Toujoors / Apr 3 2015


    I hope all is well!

    I see your blog pops up in the top 20 blogs in google.
    I would like to know what is the process in advertising with your website?

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