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I’m Erica Davies, a London-based stylist, fashion journalist and brand consultant, with over fifteen years of experience in the industry as Fashion Editor on national newspapers and magazines including LOOK, The Sun and The Daily Mirror.

I’ve spent years creating fashion pages, writing stories, travelling around the world on shoots, styling books, appearing as a style expert on TV and radio and even created my own collections for high street fashion chains.

I have two children, Charlie aged 5 and Lila, aged 3.

The Edited (formerly known as MMM, Modern Mum Must-Have), is my take on style, shopping and more. I hope you enjoy it!

(And I always get called ED).




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  1. ginny / Jan 24 2014

    Hello Erica, I would love to email you my Lookbook/press release. My website was launched a week ago, so it is truly in its infancy. I think the collection would appeal to your subscribers – the clothes are relaxed yet chic. Please could you let me know your email should you be interested.
    Thank you. Ginny

  2. Lauren / Mar 17 2014

    Hi Erica,

    I am a fashion and lifestyle blogger for, a luxury jewellery website, and am currently writing a feature on successful blogs. I am extremely interested in your blog and would love to interview you about it to feature on esotericluxury. I think it would be a very interesting read and also fits perfectly with mothers day.

    If you are interested I would love to hear from you.

    Kind Regards,

    Lauren Cansick

  3. Anita Graves / Jun 17 2014

    Hi Erica

    We are launching the US Children’s backpack brand MadPax into the UK & Europe this year and wondered if I could send through some images and information to see if this is of interest to you. They will be hitting the shops in August. They are bright, fun and make you smile. Please take a look at the US site and let me know what you think

    Thank you for your time.

    Thank you

  4. Julia Prichard / Jul 25 2014

    Hi Erica

    We love your blog! Entertaining, fun, on-trend, real mummy speak!

    We have recently launched a Jewellery & Accessories website – which features handmade, designer and lots of fab pieces curated from all over the world. My background is jewellery design – but now focus sourcing and selling what I love including leather, statement, boho etc – all at great prices.

    Please take a look, as it would be great to see what you think. Although we are in our SALE period, so bear with us as we have lots of new designs arriving soon for the AW season.

    All the best

    Bella & Jules

  5. Cheryl / Jun 1 2015

    Love your blog & IG feed. Your style is similar to mine & have just ordered the blue midi Other Stories dress after seeing it on you. I also have a thing for silver shoes & Mac lady danger lippy. Cheryl xx

    • Erica / Jun 2 2015

      Thanks so much Cheryl! Always good to meet a kindred style spirit! x

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