Taking a walk around House of Fraser’s own brand ranges (*sponsored)

Navy coat, Linea at House of Fraser | Black scuba fabric dress with hummingbirds, Issa at House of Fraser | Navy sheer peasant blouse, Maison De Nimes at House of Fraser | Leopard print slingbacks, Biba at House of Fraser | Round clutch bag, Issa at House of Fraser

Somewhere along the way, I lost the love for House of Fraser. It hadn’t done anything wrong, but  we drifted apart. There wasn’t a store near me so I couldn’t pop in and my shopping habits had moved to apps online that made it quick and easy to shop.

But slowly and surely, it started getting my attention again.

Linea, a range I adored for its homeware pieces (two amazing glass lamps were Linea, bought for my very first flat), started to showcase some seriously chic womenswear pieces.

Issa London – a brand famous for dressing Kate Middleton for her engagement to Prince William, launched an exclusive collection for the store – bringing their elegant wrap dresses and prints down a price point or three to appeal to a wider audience.

And legendary Sixties label Biba has brought their leopard print and leather history bang up to date with a casuals collection to appeal to a wide range of ages.

So when they approached me to partner up with them, finding my personal favourites in their own brand labels, I was intrigued – and excited to see how it had changed.

Here are my picks from each collection.

LINEA

If you work in an environment that requires you to wear smarter separates or you just prefer a minimal aesthetic, head to Linea.

The navy coat I am wearing in the image above is a classic example, bought a couple of months ago and it has been a repeat wear. It’s ultra simple, with two patch pockets at the front, but is edge to edge so no fastenings to disrupt the line! There’s also a lovely chartreuse silk lining which makes it feel a bit cooler.

I love the two pieces below. The polo neck would be such a great buy for Christmas day, while the tea dress could be worn throughout the year. I would wear it with a mustard or black skinny polo neck beneath now and on its own with slingback sandals in the Spring.

Fluffy stripe polo neck, Linea

Fan dress, Linea at House of Fraser

ISSA

Filled to the brim with show stopping frocks, Issa London is the real glamour girl of the House of Fraser family.

Original prints, luxe, heavy draping fabrics, created in flattering-to-curves shapes are the staple, mixed with cute little jackets and bags.

If you want something feminine and different that won’t be spotted anywhere else, check this brand out. I would also suggest sizing up for the best fit.

Marabou jacket | Dress, both Issa at House of Fraser

Red lace dress, Issa at House of Fraser

BIBA

Biba is like the big sister of high street brands, with a cool history and real handwriting when it comes to the design of the collection.

Leopard print is a huge part, pleasingly – with brilliant faux fur coats like the one I have picked below, that you can invest in and wear year after year. It is a neutral, after all!

I love the tiered skirt below, which would work on so many different body shapes. I love it styled with the lace like it is in the photo, but I would also team with a simple black crew neck jumper and flat ankle boots for a chic day look.

Tiered skirt, Biba at House of Fraser

Leopard and velvet coat, Biba at House of Fraser

MAISON DE NIMES

Maison De Nimes is, as the name suggests, a more casual denim brand.

This season, there are a lot of festive knits, casual tops and pyjamas, but there are also a few absolute gems that would add real impact to your wardrobe.

This camel revere collar coat is one of them. How cool?! I love the colour – a total classic no-brainer, but also works for so many different ages. Throw on over jeans or style it for work with a pencil skirt and polo neck.

And the check wrap top is just so flattering and useful. It is longer at the back, so great if you prefer covering your bum, but also the wrap detail means it’s great for larger boobs too. Clash your prints with a long sleeved breton tee-shirt underneath.

Edge to edge camel coat, Maison De Nimes at House of Fraser

Check wrap blouse, Maison De Nimes at House of Fraser

 

This post was written as a paid partnership with House of Fraser, but all thoughts, picks and styling are my own work.

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