When we lived in London, my mum obviously loved visiting her grandchildren, but I can’t help thinking it was more about the trips to the two-floor (with café!) TK Maxx mecca of shopping on Croydon’s Purley Way.
There is no better feeling than the ‘smug-buy smile’ – the one you give after being given a compliment and being able to say you snapped it up for a very good price. Particularly if said item is a designer number.
TK Maxx’s Gold Label department is home to the most luxury brands the store has to offer. Gold Label offers an amazing array of hundreds of premium designer gems for women and men, from fashion to footwear and accessories and they are currently receiving special deliveries of the ultimate designer brands at great prices – which they’re calling the Gold Rush.
But pieces are limited: limited items and for a limited time, at up to 60% off the usual £££ prices.
Gold Label items are available in stores all year around, but this exclusive Gold Rush event is happening in five selected stores (High St Kensington, Hammersmith, Covent Garden, Charing Cross, Manchester, as well as online) until 26th February.
I popped into one of the London stores to check out the offer and couldn’t believe how many labels were available, from shoes and accessories through to big ticket items such as coats and designer jackets.
But as pieces vary from store to store – and with new deliveries happening several times a week, it’s hard to give specifics on the designer pieces, as more VIP (Very Important Purchases) are being added to the shop floors every day.
I bought a gorgeous masculine-inspired two tone shirt (peeping out of the bag in the main image above) the RRP of which was £317, but I got it for £79.99. There was also a gorgeous bold floral midi dress (very on trend for this season) that should have cost me £360. I got it for £69.99. And I was delighted to spot some studded brown leather sandals that should have cost £410, but were being sold for £199.99.
So here are my five top tips for getting the most out of the TK Maxx Gold Rush – and for shopping in The Maxx generally.
Plus, read on for your chance to win a £100 gift card for the store.
1: GO WITH AN OPEN MIND
Go with a specific idea in mind and you’ve had it. The beauty of TKM is NOT knowing what you will find. I’ve gone in before looking for boy’s t-shirts and come out with a set of steak knives and a lamp shaped like stacked tea-cups. Think of it as a treasure hunt – where everyone is a winner.
2: ALWAYS, ALWAYS PICK UP A BASKET ON WHEELS
You SAY you only need a new pair of pyjamas, but then you see the perfect pair of shoes and OH WOW, yes you DO need a new suitcase. And suddenly your hands are full and there is another entire floor to discover. Let me make it easy for you. ALWAYS pick up a basket on wheels. They’re nippier than the trolleys and you can get around the aisles a lot faster. Plus they hold a surprising amount. I know.
3: REMEMBER THE STORE IS LAID OUT BY CATEGORY
Unlike other stores, TK Maxx categorise by size and style, so you can find everything in one place rather than wander around aimlessly (although, that can be fun too). So head to your department (Women / Men), find GOLD LABEL and then, lastly, by your size. In my experience, you need to go methodically through the rail to make sure you don’t miss out on anything.
4: IT’S A ONE-CHANCE SALOON
Which brings me to tip number 4. A shopping trip to TKM is a lesson in editing. What you need to always remember is that there are limited pieces and the floor isn’t replenished with the same items, so if you like something, put it in your basket on wheels immediately. Do not procrastinate. This happened to my mother-in-law and she instantly regretted it when another lady swooped in on the huge faux flower buds and whisked them away (we *may* have followed her for a while in case she shopped n’ dumped them in another aisle).
The key is to add everything you like in your basket and use the rest of your shop as thinking time. Only when you’re ready to head to the tills is it time to edit your basket. Make decisions swiftly but always remember you only have the one chance – there are no replenishments of specific items.
‘Tis better to buy and return if needed, than to never buy at all.
5: POP IN OFTEN
The Gold Rush means that several deliveries of premium designer clothes are happening every week until the end of the event. This means HUNDREDS of pieces are being added to the shop floors on an almost daily basis. Don’t miss the latest delivery of the ultimate designer brands at great prices. Check in often to find the treasure.
I have a £100 gift card to give away to one lucky reader. To be in with a chance to win, let me know why you should get the Gold Rush goods! But be quick, TK Maxx will be selecting the best response by the end of the day this WEDNESDAY 22nd FEBRUARY.
This post was written in association with TK Maxx, but all words and photography are my own.