Five reasons to shop at … Finery London

Waverley jumpsuit, Finery London
Waverley jumpsuit, Finery London

To be honest, I’m always rather surprised that more people haven’t heard of online brand Finery.

But here they are, quietly producing some of the chicest – and relatively speaking, not that expensive – collections of the moment.

Founded at the beginning of the year by former Topshop and ASOS creative director Caron Downie, they’re great at prints, putting a modern spin on something classic like a white tee or a striped top and the shoes are GREAT.

I already own two pairs of them (the trainers in the above picture and these sandals) – both of which have had people stopping me in the street to ask where they’re from.

Finery are doing the same kind of job as Whistles, but not quite so eye-wateringly expensive. They’re a bit cooler than Reiss (although I am currently OBSESSED with these Reiss shoes) and they’re for the Cos shopper who wants something a bit prettier.

In short, they’re nailing that ‘I-think-I’m-getting-too-old-for-Topshop’ market – ie, anyone older than 30.

If you haven’t already, check them out here – and here are five reasons why you should shop there.

 

1:  THEY HAVE THE PERFECT WEDDING GUEST DRESSES

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Darlington floral organza lace dress, £149

 

2: THEY HAVE A REALLY COOL, DESIGNER-LOOK SHOE RANGE

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Hepworth shoes, £119

 

3: THEY ARE ALL OVER THE MINIMAL JUMPSUIT TREND

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Wilton jumpsuit, £69

 

4: THEIR PLAIN WEAR-WITH-EVERYTHING TEES OFFER SOMETHING A LITTLE BIT EXTRA

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Durer ruffle front jersey top, £29

 

5: THEY CAN DO PRINTS

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Iris mixed print dress, £69

  • Comments ( 11 )

  • avatar
    Cheryl

    Just looked on-line & added to Instagram feed. Have read about Finery in press & not had it enter my radar. It’s on there now! Thank you

    • avatar
      Erica

      Glad you have now been introduced Cheryl! X

  • avatar
    Lorraine Forsyth

    I have not heard of this brand before, so it’s always good to lean about a new line. The white ruffle top in the 4th picture is gorgeous – shall go and check them out now. Lorraine x

    • avatar
      Erica

      Not too expensive either Lorraine x

  • avatar
    Mama

    Are these guys relatively new or have they just recently invested in their marketing? I’m sure I’ve seen them pop up on my instagram as a promoted thing?? Either way, intriguing…am off to investigate!

    • avatar
      Erica

      they launched at the beginning of the year, so relatively new! x

  • avatar
    Lesley

    I’ve ordered a few things and returned everything but that culottes jumpsuit you feature. I do browse regularly, but for some reason I’m not often inspired to order. I think the fact it’s online only is what puts me off. There’s no “shop window” so to speak.

    • avatar
      Erica

      Aaah, you see I enjoy an online shop because I like the stress-free trying on at home!

  • avatar
    Lakshmi

    I’ve never heard of them. Oops.
    The last dress looks so pretty! x

    http://increddyble.blogspot.co.uk

    • avatar
      Erica

      Glad I have introduced you to it now!

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