MMM {lifestyle} Meet Yawn, the chicest pyjamas in town

I LOVE pyjamas. LOVE. THEM. Very happy when it’s cold, wet and dark outside and I can put the heating on and change into my PJ’s.

So when I spotted new label Yawn at a recent press event, I knew I’d love it from the minute I saw the name.

Yawn pyjamas
Yawn pyjamas Image: Yawn

With a relaxed cut, made from lovely soft cotton and in brilliantly unique prints, Yawn’s pyjamas are certainly feel-good.

Catnap set, £95, Yawn
Catnap set, £95, Yawn Image: Yawn
My favourite 'Hearts' set, Yawn
My favourite ‘Hearts’ set, Yawn

Yawn was founded by busy mum of three Alice Whiteley, after she went shopping for PJs and couldn’t find what she wanted.

Instead of plain, stripe or checked numbers, Alice wanted to work with some of the UK’s brightest design talent, to try and create the ultimate pyjama.

Image: Yawn
Image: Yawn
Image: Yawn
Image: Yawn
Image: Yawn
Image: Yawn
Image: Yawn
Cotton waistband and pockets help make the perfect PJ trousers Image: Yawn

At £95 for a set of pyjamas, they’re definitely more than you’d pay at M&S for example. But for something that will last for years – and look amazing – it’s worth investing. I love the soon-to-arrive sleep socks too.

These are definitely on my Christmas wish-list already.

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