One of the main things I love about doing MMM is being introduced to all those really amazing people who have created their own small businesses. It never fails to impress me.
And one such brand is When We Were Little – which only launched a couple of months ago.
The premium range of baby and childrenswear has been designed for 0–4 year olds – and it is super cute.
Founded and designed by Daisy Barnes, it was born out of a desire to create beautiful, ethical and comfortable childrenswear with a story.
Daisy really wanted to engage with children’s imaginations, so has designed a clothing / story book collaboration – the first collection, ‘The Savannah Stories’, features four new designs each with their own story book.
It’s a really clever idea – with a passionate founder, who ensures all products are 100% cotton (everything is manufactured in Portugal).
Prices start at £8.95 and story books are £2.50.