MMM: H&M’s new All For Children / UNICEF collection

This is the first Halloween I’m going to take the kids Trick or Treating – so obviously I’m starting to panic about costumes.

But I needn’t worry, there is a PLETHORA of scary costumes in places as far flung as M&S to Matalan, John Lewis to Sainsburys. And this year, H&M will be creating a special collection of dress-up pieces, with 25% of all sales going directly to the UNICEF project that H&M supports in countries such as Bangladesh and India.

From tomorrow, the collection will be available in around 250 stores worldwide, as well as online. Brilliant for suckers like me who missed out on this gem from the All For Children range last year.

But look at this year’s collection! Who can resist dressing up their toddler as Marie Antoinette – complete with pug bag? Or how about a mermaid, while for the boys, a sailor or tattooed pirate.

Mermaid costume, £49.95
Mermaid costume, £49.95
Some of the costumes available from the UNICEF / All For Children H&M collection
Some of the costumes available from the UNICEF / All For Children H&M collection. Prices from £2.99.

H&M launched the All for Children initiative with UNICEF in 2009 with a $4.5million donation to help children in some of the world’s poorest communities. Initially concentrating on southern India, All for Children has so far positively impacted the lives of one million people.

This autumn’s collection is a chance for customers to make a personal contribution and help UNICEF reach 40,000 children living in slums in Dhaka with improved education, security and rights protection.

“I’m so excited that this year’s All for Children collection is all about dressing up. Children love to have fun with their clothing. This collection will allow them to enter new worlds, tell new stories, and to have the best Halloween ever. It’s also great that this collection will raise much needed funds for some of the world’s most vulnerable children,” says Angelica Grimborg, designer of the All for Children collection at H&M.

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