MMM: Quite an exciting project for BBC Children in Need

Way back at the beginning of the year I had quite an exciting email from Debenhams. They wanted to know whether MMM would be interested in teaming up with them to design a special T-shirt for their annual BBC Children In Need charity campaign. Erm, YES!

Alongside the brand’s raft of top designers including Donna & Markus, Frost French and Pineapple, they had also asked TV presenters (and parents) Tess Daly and Jeff Brazier to come up with an original design. I was the only blogger to have been asked. Super chuffed.

The designs are based on that year’s colour themes, dictated by the Beeb and it’s all quite strict. I initially knew I wanted to design something with a touch of Breton, so the fab in-house team at Debenhams helped shape my garbled ideas into something much more cohesive.

Initial design ideas MMM for Children In Need / Debenhams
Initial design ideas MMM for Children In Need / Debenhams

I am absolutely delighted with my tee-shirt – even more so knowing the money will go towards such a brilliant charity helping so many children here and internationally.

My own two were  also asked to model the tees in a photoshoot with me and Pudsey Bear, which will be seen in store and on the swing-tags. And forever more in our family album.

A sneak peek of our shoot – and my tee-shirt – is below.

All the designs will be in store from next week or you can buy and check them all out online. Please buy – it’s all for charity!

 

Charlie and Pudsey, I get a powder from the lovely make-up artist, my tee-shirt, all of us with Pudsey!
Charlie and Pudsey, I get a powder from the lovely make-up artist, my tee-shirt, all of us with Pudsey!
Make-up chair #selfie, Charlie a little bit in love with Pudsey Bear, all of us
Make-up chair #selfie, Charlie a little bit in love with Pudsey Bear, all of us

 

 

 

  • Comments ( 9 )

  • avatar
    Michelle

    Wow! This is brilliant Erica!
    I love the t-shirt design – will definitely have to pick one up for my son 🙂
    Xx

  • avatar
    Christine

    I think that is one of the best charity Tshirts I’ve ever seen! I would actually wear one and will deffo get them for my nephews! Well done you!

  • avatar
    Alison, Not Another Mummy Blog

    Erica, this is SO exciting and I’m mega proud to be your mate. Not just a Twitter friend, a real actual mate 😉 YOU ROCK.

  • avatar
    Ruffles Bexley

    Such a fun design that I’m sure children will enjoy wearing! We have 5 young boys between us so will be purchasing for such a good cause! Xx

  • avatar
    Lauren

    OMG this is brilliant! Will definitely get Will C and the La a t-shirt each. But please stop over-achieving now; it’s making me feel bad about not even being arsed to sew the name label’s in the new school gear! *eats another crisp sandwich*

  • avatar
    Marie Fitzgerald

    That is Amazing!!!! A brilliant achievement and wonderful recognition of your Blog. The kids look adorable in the T-shirts.

  • avatar
    Emma Dunne

    The t-shirts look great, and are now available in store & online.
    Selling well, so grab them before they are sold out.

  • avatar
    Ali Read

    Erica! T shirt is fab! I will be buying two for sure! Well done and the squidly pops are both gorgeous! Xxxx

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