MMM: Swooning over Boden’s press day

Boden has long been a go-to site for the kids (so cute), but for a long time it hasn’t been a destination for fashionistas – unless you loved a floral frock.

But in the past few seasons the brand has massively upped its game. The new ad campaigns are cool, fun, vibrant and quirky enough to please core customers and new ones alike.

And last week I went to their AW13 press day.

New campaign still (Image: Mini's Fashion File)
New campaign still
(Image: Mini’s Fashion File)

There were some stand-out pieces, including amazing Nordic inspired knits, polka dot jumpers (very J Crew) and some gorgeous collared dresses.

Polka dot jumper love and some other snaps of the show
Polka dot jumper love and some other snaps of the show

But it was the art direction of the show that really wowed me. Taking over several rooms in London’s Somerset House, the event was a visual feast – and gave me loads of ideas.

Boden say their creative visionaries are Amanda, Sam and Justine – ladies, you did them proud.

Here’s a flavour of what I saw at the event.

(PS And if Boden want to off-load any of the eBay sourced and reupholstered furniture afterwards, please call me!)

Boden press day (images: Boden)
Boden press day
(images: Boden)
Welcome (Images: Boden)
Welcome
(Images: Boden)
Gorgeous art displays (Images: Boden)
Gorgeous art displays
(Images: Boden)
Gorgeous ways to display jewellery. That pink chair is an eBay find and then reupholstered in Boden fabric. Plus, check out the wall of plates above. (Images: Boden)
Gorgeous ways to display jewellery. That pink chair is an eBay find and then reupholstered in Boden fabric. Plus, check out the wall of plates above.
(Images: Boden)

 

More amazing eBay finds reupholstered in Boden fabric. Love that Ercol style polka dot sofa. (Images: The Frugality & LOOK Magazine)
More amazing eBay finds reupholstered in Boden fabric. Love that Ercol style polka dot sofa.
(Images: The Frugality & LOOK Magazine)
Neon light on the Boden AW floral print and below I WANT THAT CUPBOARD (Images: MMM)
Neon light on the Boden AW floral print and below I WANT THAT CUPBOARD
(Images: MMM)
The Mini Boden room had the most incredible displays (Images: Boden)
The Mini Boden room had the most incredible displays
(Images: Boden)
Gorgeous styling (Images: MMM & Mini's Fashion File)
Gorgeous styling
(Images: MMM & Mini’s Fashion File)
Beautiful rail with tassels above (Image: Boden)
Beautiful rail with tassels above
(Image: Boden)
Some of my favourite Mini Boden pieces. The desert boots with neon trim were amazing, plus beautiful printed macs (Images: MMM)
Some of my favourite Mini Boden pieces. The desert boots with neon trim were amazing, plus beautiful printed macs
(Images: MMM)

 

 

 

 

 

 

 

  • Comments ( 1 )

  • avatar
    Miche

    Wow, the displays are fantastic!

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