It is always lovely to get emails – especially those that alert you to gorgeous new sites.
Designer Alexis G. McVicker launched children’s product brand Little Name a few weeks ago.
Inspired by nostalgia and a vintage child-like aesthetic, Alexis says she was frustrated with all the pink and plastic out there and wanted to make something ‘cheerful, real and alive.’
New Jersey-based Alexis previously taught fashion design students at Philadelphia University and has worked as a print designer for brands such as Anthropologie, Urban Outfitters and Osh Kosh B’Gosh. And with one lovely dress style coming soon on her site, she says her next creative endeavour is to develop a small childrenswear collection.
Now her interactive and educational children’s products are available to buy on her beautifully designed site.
Here are a couple I love – and as she has only just started, I get the feeling this is one website to bookmark.