MMM: M&S launch new kidswear Summer collection

Marks & Spencer have just launched a brand new kid’s swim and beachwear collection – called ‘Seaside Memories.’

And in the words of their ads, this isn’t just ANY swimwear range. No. It has been designed by a University student.

Northumbria University Fashion Marketing student Alice North won the challenge set by the Brit store, to find a fresh new take on Summer kidswear.

And Alice’s concept was based on quintessential family seaside holidays – vintage Summers complete with bold stripes, spots and in classic red, white and blue.

Perfect, considering it has been launched just in time for the Jubilee.

Seaside Memories collection, Marks & Spencer, t-shirts from £5, poncho from £9
Seaside Memories collection, Marks & Spencer, poncho from £10, swimming costume from £9
Seaside Memories collection, Marks & Spencer, t-shirt from £5
Alice North’s collection ‘Seaside Memories’ will be available in 10 stores nationwide and online at www.marksandspencer.com
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