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Aug 28 / Erica

Stylish rain wear. Because, you know, it won’t stop raining.

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Jumpsuit, ASOS White | Trench, Zara (similar here) | Espadrilles, Park Lane at ASOS (similar here) | Umbrella, Kate Spade at Amara

Seriously, I don’t know why I’m smiling on this picture. I have been soaked approximately 300 times this week. The kids have been bundled from car to bus to tube to running for shelter under a tree wearing outfits that would be perfect – if they were weather-worn fisherman out at sea in a particularly bad storm. read more…

Aug 24 / Erica

One Quick Trick: The checked shirt as belt (in a non-grunge way)

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Aug 23 / Erica

I’m sharing my skincare secrets {SPONSORED BY AVEENO}

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Skincare secret alert: I’m a moisturising nut. I have serum, day cream, night cream, oil and eye cream all lined up next to my bed so I can layer it all on before I fall asleep.

But wait up – I’ve got an even bigger secret.

As far as skincare is concerned, I always go luxe on lotions for my face while spending less on creams that’ll be slathered on my body.

My logic is that the face is on show all the time, the body rarely. As long as my body feels moisturised rather than dry I am happy to use whichever brand is currently on offer.

For the past couple of weeks though, I’ve been using Aveeno’s Daily Moisturising Lotion, which at less than £8 for 300ml is certainly well within my body lotion budget constraints. read more…

Aug 21 / Erica

I’m having a thing about … finding the simple joy in ripe avocados

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I admit it, I’m obsessed. I AM that person on Instagram who lets my breakfast eggs get cold while I photograph the HECK out of the smashed, chilli, lemon and pepper-laden avocado that’s undoubtedly lying next to them.

Quite what it is that has turned this Seventies dinner party fave into one of the most popular (and healthy) foods to be showcased on social media is a modern-day phenomenon.

But check out hashtags including #avocado, #avocadolove and even – I know, I have used it – #avocadoporn, for a mere glimpse into this green, fruity world. I’m still waiting for an avocado emoji though. read more…

Aug 19 / Erica

My Style | Falling back in love with hooped earrings

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Earrings, Georgiana Scott | Dress, H&M | Heels, Dune at ASOS | Bag, Chanel

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I wasn’t allowed to get my ears pierced until I turned sixteen. I pushed it every year from about eleven, but mum was unrelenting until my sixteenth birthday. So off I went, down to Birkenhead town centre where I winced inwardly while my ears were pierced for fear of looking as though I was regretting it already.

Every weekend thereafter was spent handing over my hard-earned babysitting cash on a variety – and quite a collection – of garish, cheap and FABULOUS dangly earrings. read more…

Aug 17 / Erica

The Edited Updater: Add fringing without looking like a cowgirl

Images: Vogue ES | Harpers Bazaar | Tuxe Bodywear

Images: Vogue ES | Harpers Bazaar | Tuxe Bodywear

I’m back! We’ve had a lovely couple of weeks holidaying around the UK, but it is now well and truly back to reality.

And while the weather doesn’t really know what to do with itself, I’m already starting to think about autumn clothes.

So I thought I would kick off with an Updater trend you can buy right now and wear all next season too.

Fringing is having a moment. But think less cowboy and more couture. read more…

Aug 7 / Erica

The grown-up’s guide to swimwear (it’s all about the one-piece)

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Image: Vogue archives

LONG gone are the days of nipping to the high street and grabbing a bikini off the peg.

While I may have pangs for those days of cheap and cheerful two pieces, I’ve entered a whole new world – where investing in a flattering swimming costume is not only a necessity but the chicest option.

Which is a result, as one-pieces are definitely having a moment right now. read more…

Aug 5 / Erica

My Style | Vintage spots and red lipstick

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Dress, vintage from Beyond Retro (see below for similar available now) | Shoes, ASOS | Bag, Coast (similar here) | Earrings, Georgiana Scott

 

I have a thing for spots.

It must go with the stripes obsession because if my kids aren’t dressed in any combination of the two on any given day, I am wallpapering bedroom rooms with them. True story, see Lila’s room here.

And my Pinterest boards are filled with amazing street style images of great outfits incorporating spots – including this one, worn by my serious street style crush Candela Novembre (check her out on Instagram here). read more…

Aug 3 / Erica

Five reasons to shop at … Ted & Muffy

It’s a first for Five Reasons, but this post is dedicated to a British footwear brand. So new in fact, it only launched last week. But you might recognise the people behind it as it has been going for quite a while under another name – it used to be known as Duo Boots.

Called Ted&Muffy, my interest was piqued by their totally individual approach to their products.

They have in-house designers and the whole vibe is fairytale – which, let’s face it, you instantly get from boots named Fable or Huntsman and shoes named Belladonna.

So here are five reasons to take a look…

1: THE FOCUS IS ON BOOTS, LIKE THESE KNEE HIGHS – PERFECT FOR AUTUMN’S SEVENTIES STYLES…

 

2: THEY HAVE A WIDE ARRAY OF CALF SIZES AND WIDTH FITTINGS FOR EVERY PAIR OF SHOES OR BOOTS…

 

3: THE CLASSIC ANKLE BOOTS ARE SIMPLE AND CHIC, PLUS THEY COME IN INKY NAVY – RESULT…

 

4: THE PRICE POINTS AREN’T SUPER CHEAP, BUT THEY ARE MADE FROM GORGEOUS LEATHER….

 

5: THEY ALSO DO BAGS. REALLY LOVELY BAGS…

 

For more information, check out their website here. This is a sponsored post.

Jul 31 / Erica

The time Superdrug set me a beauty swap challenge {SPONSORED}

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When it comes to beauty products, I do – hands in the air – admit to being a total brand snob.

Over the years I have whittled down the lotions I like and the toiletries I rely on – with a few new additions every now and then to keep on top of the trends. I like having lovely potions in my bathroom – and I love the packaging and luxury associated with beautiful make-up.

With this in mind, Superdrug challenged me to trial their Switch & Save campaign – taking my branded favourites and replacing them with their own brand alternative.

It’s VERY brave stuff from Superdrug to go head-to-head with the beauty giants. But they are convinced that their own products can stand up to the scrutiny.

Their reasoning is that the average beauty lover could save over £150 per year by swapping to own brand – and being happy with the results.

In fact, Head of Own Brand at Superdrug David Cooke says, ‘we’re so confident that people will love our own brand, we’ve set up a money back guarantee. If a customer isn’t 100% happy with an own brand product they’ve tried, they can return it and get their money back.’ read more…

Jul 29 / Erica

The new Instagram hashtags you need to know…

Image: instagram.com/erica_davies

Image: instagram.com/erica_davies

So yeah, I LOVE Instagram.

And while we all know that the perfect peony bouquet or coffee art shot will see your ‘likes’ shoot through the roof (what is it with flowers?), there are a whole host of new hashtags your Insta-account will thank you for.

Here’s The Edited’s easy guide to the five new trends to tag. read more…

Jul 22 / Erica

My Style | Simple, yet statement sweatshirts

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‘Dulwich’ sweatshirt, On The Rise | Jeans, MIH | Shoes, Laura Bailey x LK Bennett (sold out but similar here) | Long waistcoat, ASOS | Bangles, a selection from Stella & Dot and Accessorize

I pretty much have a sweatshirt for every occasion. And I don’t just keep mine for knocking around the house in – although I have a few for that. read more…