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Jul 31 / Erica

The time Superdrug set me a beauty swap challenge {SPONSORED}


When it comes to beauty products, I do – hands in the air – admit to being a total brand snob.

Over the years I have whittled down the lotions I like and the toiletries I rely on – with a few new additions every now and then to keep on top of the trends. I like having lovely potions in my bathroom – and I love the packaging and luxury associated with beautiful make-up.

With this in mind, Superdrug challenged me to trial their Switch & Save campaign – taking my branded favourites and replacing them with their own brand alternative.

It’s VERY brave stuff from Superdrug to go head-to-head with the beauty giants. But they are convinced that their own products can stand up to the scrutiny.

Their reasoning is that the average beauty lover could save over £150 per year by swapping to own brand – and being happy with the results.

In fact, Head of Own Brand at Superdrug David Cooke says, ‘we’re so confident that people will love our own brand, we’ve set up a money back guarantee. If a customer isn’t 100% happy with an own brand product they’ve tried, they can return it and get their money back.’ read more…

Jul 29 / Erica

The new Instagram hashtags you need to know…



So yeah, I LOVE Instagram.

And while we all know that the perfect peony bouquet or coffee art shot will see your ‘likes’ shoot through the roof (what is it with flowers?), there are a whole host of new hashtags your Insta-account will thank you for.

Here’s The Edited’s easy guide to the five new trends to tag. read more…

Jul 22 / Erica

My Style | Simple, yet statement sweatshirts


‘Dulwich’ sweatshirt, On The Rise | Jeans, MIH | Shoes, Laura Bailey x LK Bennett (sold out but similar here) | Long waistcoat, ASOS | Bangles, a selection from Stella & Dot and Accessorize

I pretty much have a sweatshirt for every occasion. And I don’t just keep mine for knocking around the house in – although I have a few for that. read more…

Jul 20 / Erica

Meet the woman responsible for your cold shoulder obsession…


iMAGES | Man Repeller | Vestiare Collective | Harpers Bazaar | They All Hate Us

If you don’t recognise the lady above, meet Leandra Medine.

She’s the ÜBER-blogger behind the brilliant Man Repeller, fashion week favourite and style crush to over a million Instagram followers (if you combine her personal and professional accounts).

Oh and she’s also the woman responsible for one of this summer’s runaway trends – the cold-shoulder top. read more…

Jul 17 / Erica

Getting Sun Smart with Marks & Spencer {spon}


There can’t be many of us who don’t take sun protection seriously.

And multiply that to the power of ten when kids are involved – Factor 50, rash guard swim suits, beach tents – you name it, we’ve tried it. No pressure parents, but the majority of skin damage you get later in life is as a result of those childhood / teen holidays when you got badly sunburned.

So while I personally feel much better with a tan, I have also learned that a natural tan is actually damaged skin. On hot holidays and warmer days in the UK, I up the ante on the SPF and apply often. read more…

Jul 15 / Erica

My Style | Working those beach tops for everyday wear


Bou Bou blouse, Pampelone | Skirt, old season Topshop (similar here) | Straw bag, Edit 58 (email here for pre-sale) | Shoes, old season Clarks (also love these)

So anyone who knows me, or indeed reads the The Edited, will be aware that I am a sucker for an embroidered top.

Always have been, always will be – so in the summer, my inner hippy is happily released to indulge in all things peasant.

This year, so far, has been a mighty good one. I may not yet have been able to afford my dream Vita Kin dress, but I have bought a supermarket bargain and myriad other beach cover-ups all with pretty much the same aesthetic. read more…

Jul 13 / Erica

Why plaits have become the new messy bun

Images: Pinterest, Flickr, Chic Garden, Harpers Bazaar, Josh Reed

Images: Pinterest, Flickr, Chic Garden, Harpers Bazaar, Josh Reed

Last week I found some old video footage of myself and was WAY more embarrassed by the ironed hair than I was about the outfit I wore or the way I sounded on camera.

I mean, IRONED. Flat to my face. And I remember thinking it looked great at the time. Cringe.

Since embracing the wave (frizz) about two years ago, my life has been much easier in terms of time and also, weirdly, feeling more like myself. After all, it’s how my hair is meant to look, naturally. read more…

Jul 8 / Erica

Five reasons to shop at … Marks & Spencer

Pleated shell top and wide leg trousers, both Marks & Spencer

Pleated shell top and wide leg trousers, both Marks & Spencer

So far, so yawn, right? I mean, EVERYONE knows about M&S. After all, it’s a British institution.

Yes, that’s very true. But in the last week I have worn two Marks & Spencer pieces that have seen a flurry of emails and comments, which has got me wondering whether people are missing those little gems that lurk within the store. read more…

Jul 6 / Erica

My Style | Deckchair stripe dressing


Shirt dress, £49.99, H&M (not online ANNOYINGLY, but in-store now. Code 81857) | Sandals, Finery (now on sale) | Clutch, Coast (old season, similar here) | Gold necklace with circle detail, Crystal & Stone | Longer chain and three-band ring, both Z for Accessorize| Black ring, Monica Vinader read more…

Jul 3 / Erica

A million* ways with a G&T

* Well, almost.


So there I was, casually wandering the ailses of Selfridges Food Hall – which never happens by the way, I’m far more interested in their shoes. When suddenly, BAM, there it was. The most genius summer invention I have ever seen.

Gin & tonic ice cream. Yes! read more…

Jun 30 / Erica

The Edited Travels to … Mount Olympus


Think of Greece and think of whitewashed villages, brilliant blue window frames trailing with hot pink bougainvillea, beautiful beaches and sunshine, plenty of sunshine.

I’ve been lucky enough to travel to the Greek islands on several occasions and love their laid-back beach vibe, the spanokoptia, the rich, juicy tomatoes… yum.

I’ve visited the Acropolis and the Parthenon in Athens and really, they both beg the question; what have the Greeks ever done for us?


The overwhelming sense of history is extraordinary and just seeing the Parthenon in the distance is an unbelieveable experience. read more…

Jun 29 / Erica

The Edited Updater: The striped chambray skirt


Skirt, ASOS (no longer available, see below) | Blouse, vintage (similar here) | Sandals, Marks & Spencer | Bag, M Hulot | Sunglasses, & Other Stories | Lila wears dress, TK Maxx (similar here) | Sandals, Angulus (similar here)


I actually have to thank my friend Katie for alerting me to this Seventies midi skirt on ASOS. She was having a pre-holiday panic and bought practically everything on the site in her must-do navy blue on a next-day-delivery.

Hers went back, but I totally copied her and snapped it up. It was the pleasing mixture of chambray, stripes and length that appealed to me – and I can’t have been the only one, because annoyingly (in particular for a couple of my Instagram followers, who are pleading with ASOS to bring it back!) it sold out really quickly. read more…